How Customers are Different Now!

 

Customers Are More Vocal


Consumer research has identified that consumer attitudes are undergoing a fundamental change as a result of the recession.  These “Recessionary Consumers” are more likely to register their needs and expectations and concerns.


They are more likely to use all points of access (voice, email, text, VOIP) versus pre-recessionary consumers.


If you’re not hearing from your customers, you don’t have an open channel.  If you’re touting that, “Customer complaints are down” you run the real risk that you are not listening.  Even worse, your customers most likely have a sense of apathy about your responsiveness to their needs.

They are:

  1. BulletMore Vocal

  2. Choosey

  3. BulletFickle

  4. BulletExpect More Personalized Service

  5. BulletUse Social Media to Pick



They Have:

  1. BulletMore Choices

  2. BulletMore Knowledge

  3. BulletHave experienced great service, and expect it