With the current economic conditions, fundamental customer attitudes have changed.

They are:

1. More Vocal
   

2. Choosey
   

3. Fickle
   

4. Expect More Personalized Service
   

5. Use Social Media to Pick
   

They Have:

1. More Choices
   

2. More Knowledge
   

3. Have experienced great service, and expect it
   

Customers Are Using Social Media to Make Decisions and Pick Organizations

Consumer research has identified that consumer attitudes are undergoing a fundamental change as a result of the recession.  These “Recessionary Consumers” are more likely to take to heart reviews and comments made on social websites, as well as their online friends’ recommendations.

These comments, reviews, and feedback are more powerful than “traditional” negative or positive comments.  Each positive or negative comment or review is read by an average of 42 people.  This means that one negative online comment has the potential of dissuading 42 or more consumers from doing business with you, or going back to you.

If you don’t have an online social presence, you are missing a large potential set of consumers.

How We Can Help

1. •Customer Surveys
   

2. •Mystery Shop/ Secret Shop Programs
   

3. •Employee Training
   

4. •Contact US