How Customers are Different Now!
With the current economic conditions, fundamental customer attitudes have changed.
They are:
They Have:
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Have experienced great service, and expect it
Customers Have Experienced Great Service in Areas of Their Life and Want More!
Consumer research has identified that consumer attitudes are undergoing a fundamental change as a result of the recession. These “Recessionary Consumers” have experienced exceptional levels of customer service in small, seemingly mundane, areas of their life. They are hungry for more.
If you are a clothing retailer, you are no longer compared to Nordstrom. You are placed inside a much larger sandbox. Your service is measured against the front runners of all market segments.
When you are envisioning your customer experience don’t think of your competition. Think about truly world-class leaders from completely different lines of business and you will hit your mark.
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